Smart Energy Consumer Collaborative

Consumer Pulse Focus on Seniors Report

A digital copy of SGCC's full Consumer Pulse: Focus on Seniors Report. Smart Grid stakeholders often consider Seniors, many on fixed incomes, a ‘vulnerable’ population. SGCC has undertaken this analysis to help its members and other stakeholders understand seniors’ awareness, favorability, expectations, and preferences as they relate to Smart Grid and Smart Grid-enabled programs/technologies. The analysis was performed on data collected during the four waves (2011–2013) of national Consumer Pulse research to date. This report puts context around how and why seniors differ, if at all, from the general population and what Smart Grid stakeholders should consider when engaging with this demographic group.

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